About

About Frontman

Built for the people who own the message.

You know what your website needs. A lack of WordPress experience—or an agency handoff—should not hold every change hostage. Frontman helps marketing teams make changes to their existing WordPress site from the page itself. You own the direction and review the result. See how AutonomyAI's marketing lead used it.

DanniFriedland

Co-founder

Berlin, Germany

Co-founder of Frontman. Previously founded Walnut Inc, a category leader in sales tech. Focused on developer tools and the intersection of AI and frontend engineering.

ItayAdler

Co-founder

Israel

Co-founder of Frontman. Background in full-stack engineering and product development. Focused on making AI tools that understand running applications, not just source files.

WordPress is our primary workflow. We also support Next.js, Astro, and Vite teams, where developers review and deploy source changes.

Source-available from day one

Frontman's browser client and JavaScript framework integrations are open source under Apache-2.0, and the WordPress plugin is GPL-2.0-or-later. Frontman Server is AGPL-3.0-only with AI Supplementary Terms restricting AI training and AI-assisted competitive reproduction, making the combined product source-available. You can inspect the code and prompts; relevant context may pass through the server to your selected LLM provider. Contributions are welcome.

We also contribute a portion of revenue to carbon removal through Stripe Climate as part of our climate pledge.

View on GitHub →